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Auckland, New Zealand – Blackwell Global, award-winning (“Best STP Broker New Zealand 2012” & “Most Innovative STP Broker Asia 2012” by Global Banking & World Finance) and a leading online foreign exchange (“forex”) service provider, is pleased to announce its successful participation of Trend Expo - The 7th Financial Markets Exhibition & Conference, which was held at the Cairo International Convention and Exhibition Centre from 30th of Jan to 2nd of Feb 2013. The main focus of the event was on market trends and different investment products including forex, commodities and stocks, whilst hosting various forex brokerages from the UAE, the UK and the European region.

The four-day event went smoothly in spite of the unstable situation in Cairo, attracting high traffic including investors, retail traders, fund managers, risk managers and asset wealth management directors from around the Middle East. Some of the experienced investors expressed their intense interest in currencies and commodities trading, thus highlighting the services offered by Blackwell Global.

The outstanding turnout at its inaugural exhibition in Egypt was the fruition of its business representatives’ exceptional attention to anyone curious about the company’s products, including many investors of various trading backgrounds. They were approaching visitors on the ground, ensuring each and every enquirer had one-to-one consultations. Visitors were enthusiastic to learn more about Blackwell Global, as it is the first New Zealand-headquartered company to attend an event in the Middle East, which not only offers brokerage solutions but also provides other investments products such as wealth management and trust & custody services. Manyas they were impressed with the attention to detail, with marketing collateral ready on-hand, as well as a remarkable booth.

The Blackwell Global group of companies has been growing significantly since its inception, and now offers its products and services worldwide. Blackwell Global is a straight-through-processing (“STP”) brokerage offering superior liquidity and reliable price feeds from top international banks through a fully integrated Blackwell Trader MT4 platform. The company always strives to provide distinguished services to all its clients and partners by setting high standards and adopting aggressive strategies; Blackwell Global developed its own customisable partnership programmes, a unique structure that is supported by one of the most competitive rebate systems, and also created a highly innovative back-office support technology, Infinitum.

Head of Business Development C.K. Poh commented, “It was exciting to see how much people are interested in forex trading, not only in Egypt but also within the Gulf region. The current situation in Egypt is uncertain and unstable, but this did not stop investors from seeking more knowledge about market trends and trading strategies. A lot of visitors were interested in the partnership programmes at Blackwell Global, and there was high demand for partners’ support like personalised training, marketing collaterals and company merchandise. I am proud to say that this expo was a highly successful event for Blackwell Global, which allowed us to extend out offerings to the Middle East market”.

Blackwell Global’s participation in the Trend Expo gave exposure to its innovative products, at the same time extending its offerings to the Middle Eastern market. Experienced investors know exactly what they want and often highlight their specific needs. Experienced Egyptian investors are particular about which brokerages they are working with, especially after the economic crisis and restrictions due to the tightened regulations for overseas fund transfers. Services such as providing local bank accounts and a 24-hour support line are extremely important to facilitate the ambition and eagerness of Egyptian clients.